Raw enthusiasm is not enough. If you want people to get excited about your thing you’ve got to grab their attention – and keep it.
Whether you are working with words, action or other media, the following will help you deepen people’s experience, enjoyment and understanding of your place or object. Use them to transform your thing into something they will remember and treasure.
People like people. So make your stuff about people. Even if you really want to communicate about otters, or carpets, or trees ferns, or medieval churches, make it about people. Dig around in the stuff you know till find people and see how the story unfolds if you start with them.
We discover the world with our five senses. People say sensory stuff is for kids but they are wrong. Watch adults , they behave like kids, but shyer. Letting your audience use their senses will help them have a fuller experience of your place or the objects.
Encourage people to:
- look – for things they may not otherwise see
- listen – okay, they’ll have to stop chattering and moving which may be tricky , but it’ll be worthwhile.
- feel – do NOT say ‘don’t touch’ if you can possibly avoid it. We all love touching, prodding, stroking, rubbing. If they cannot touch, use words that describe how things feel.
- smell – for many people this the most evocative of the senses, with the power to unlock memory. Don’t overlook it
- taste– If you can give people something to eat you are onto a winner! We love eating best of all – and it has loads of good associations with hospitality and sharing
Tell stories and give information about the things you can see. This very one. At this very place. Where you are standing. Here. And Now.
Connect with the important things in people’s lives – childhood, family, birth, death, travel, home, mystery. These experiences make us human and link us people throughout the world and in all times.
We are often dealing with the past and with possibilities past , present and future. Do it boldly. Trust your listeners. Trust yourself. We are all creatures of imagination. Free it.