Category Archives: Attractions

Text writing in teams at the Royal Air Force Museum

Writing the words for a major museum gallery is like climbing a mountain.  It is a dauntingly large task that can make even the strongest grow weary. It requires training, careful preparation, a good plan – and, I now know, … Continue reading

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Heritage interpretation and cultural tourism – some answers.

Interpretation often is aimed at visitors.  It can be designed for local people but that’s a different game. Often it is aimed at people who are ‘not from round here’.  Interpretation can play a significant role in helping them understand … Continue reading

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Why interpretation is part of sustainable cultural tourism

Cultural tourism is a big international industry that is made up of many small, often tiny, micro-businesses.  I find that rather appealing. I like the fact that my work in heritage interpretation is a cog in the mighty wheel of … Continue reading

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Making your workplace into a visitor attraction

During the last six months we have helped several commercial businesses to use interpretation to make more of their company heritage. We were therefore particularly interested in how Nils Olsson, manufacturers of Dala horses in the small village of Nusnas … Continue reading

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Interpreting conflicts in carnivore conservation

I like and admire a country that sets a minimum population size for its large carnivores. Sweden does this for bear, wolf, wolverine and lynx. This of course is contentious, especially among people whose livelihoods and way of life are … Continue reading

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Wild Sweden – an exceptional wildlife viewing experience

What makes a guided interpretive experience exceptional? I suspect that Marcus from Wild Sweden has spent much of the the last ten years thinking about that. He has certainly found some answers. We went on a ‘Moose Safari’ with him … Continue reading

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Heritage interpretation in Stockholm Day Three: the lesson I needed to learn

I set out yesterday in search of Swedish artists – about whom I was impressively ignorant – and of five interpretation pointers I could write about here (see yesterday’s post). It turns out that are not five pointers today. Just one big five times … Continue reading

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