Category Archives: Interpretation Australia

Interpretelling: combining storytelling with heritage interpretation

I believe interpreters are closely related to storytellers. I ‘invented’ the word ‘interpretelling’ year or so ago. Freshly arrived in Western Australia, I was preparing to deliver a keynote at the Museums Australia/Interpretation Australia Conference in Perth. One evening, somewhat dazzled … Continue reading

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Three storytelling secrets to improve your heritage interpretation

Interpretelling draws on the ancient art of storytelling to make contemporary heritage communication more effective. Storytelling contains several important lessons for interpreters. Here are three of them. 1. You must have mastery of your content Good storytellers know you must have … Continue reading

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Use stories to get people talking and spread your messages

 Stories are vital to communicators because they are viral. They are contagious: they want to be passed on. That is how we recognize a story. People retell it. Stories get people talking. Putting our content onto stories codes it and … Continue reading

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How to use story to improve your heritage interpretation

Look around, listen, and you will find that story is everywhere – in conversation, in advertising, in business, religion, therapy, arts. Story is all around. It’s dazzling. It is powerful. Story is not simply an enduring tradition, it is at … Continue reading

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Inheritance and legacy, stories in heritage interpretation

When I consider using story in interpretation, I am mining a vein of thought that has run deep through my 30 years in the interpretation business, constantly welling up into new ideas and questions. For me it has been and continues … Continue reading

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Heritage interpretation as monuments and memorials

Last week I was at a fascinating seminar on Spaces, Places and Practices of Remembrance and Memory at the National Memorial Arboretum, one of my favorite places (see here). Lots of food for thought. I found myself in the stimulating … Continue reading

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Three tales about interpretelling

I have been asked why I thought the English language needed a new word, especially a rather clunky portmanteau word like interpretelling. I do not have deeply serious or illuminating answer. As with many stories there are different versions, or … Continue reading

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