Category Archives: Wildlife and countryside attractions

Wild Sweden – an exceptional wildlife viewing experience

What makes a guided interpretive experience exceptional? I suspect that Marcus from Wild Sweden has spent much of the the last ten years thinking about that. He has certainly found some answers. We went on a ‘Moose Safari’ with him … Continue reading

Posted in Environment, Interpretation, Visit experience, Visitors, Wildlife, Wildlife and countryside attractions, Wildlife interpretation | Tagged , , , , , , , , | 3 Comments

Do you need a heritage interpreter?

What could a heritage interpreter do for you? Do you need one? What good do they do? You probably need a heritage interpreter if you have some aspect of natural or human heritage that you want to tell people about. … Continue reading

Posted in Attractions, Heritage attractions, Interpretation, interpretation planning, Museums, Training, Wildlife and countryside attractions | Tagged , , , , , , , , , , | Leave a comment

Six things that help interpretation panels communicate better

Recently I was asked for some advice on how assess interpretation panels.  That made me think again about what makes a successful panel. Panels are very very popular, one of the most popular media in the interpreter’s toolkit.  They are … Continue reading

Posted in Australia, Interpretation, Thematic interpretation, Tips and advice, Visitors, Wildlife and countryside attractions, Writing | Tagged , , , , , | 2 Comments

A simple, successful approach to visitor segmentation at heritage attractions

Happy visitors, preferably lots of them, are essential to success at almost all heritage attractions. Whether your goal is to make money or to turn hearts and minds to a conservation cause, the happiness of your visitors is a vital … Continue reading

Posted in Attractions, Australia, Good places to visit, Heritage attractions, Tips and advice, Visit experience, Visitors, Wildlife and countryside attractions | Tagged , , , , , , , , , | Leave a comment

Focus on first time visitors – is the first time the worst?

If the first time really is the worst, why would we ever do it again? Smoking , sex, whiskey, going into a bird hide or a stately home can all be a bit of a shock first time around.  It … Continue reading

Posted in Heritage attractions, Tips and advice, Visit experience, Visitors, Wildlife and countryside attractions | Tagged , , , , , , , , , , | 2 Comments

Why wildlife interpretation is harder work than historical interpretation

A little while ago, I asked the question ‘which is easier, wildlife or historical interpretation?’ That’s a difficult question. It made me think. Now I have an answer, but not the one I expected. I work in and train people … Continue reading

Posted in Environment, Historical interpretation, Stories, Tips and advice, Training, Wildlife, Wildlife and countryside attractions, Wildlife interpretation | Tagged , , , , , , | 4 Comments

Interpretation I like very much – Brigit’s Garden, Co. Galway, Ireland

The best interpretation is often, when we come down to it, about love, inspiration and sustained hard work.  At Brigit’s Garden all of these are evident; they come together to create a beautiful and satisfying place to visit. Brigit’s Garden … Continue reading

Posted in Attractions, Culture, Environment, Good places to visit, Heritage attractions, Ireland, Tourism, Visit experience, Wildlife and countryside attractions | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Why tourism matters to heritage attractions – interesting stuff from the Tourism Society Conference

I am on the train on the way back from The Tourism Society Conference.  It was very good day, packed with information including a refreshing amount of numerical data based on real research and proficient number crunching. Obviously, I was … Continue reading

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Fun and games – powerful communicators in wildlife interpretation

Why do these flags fly at WWT Caerlaverock? What are they? Is that the flag of Norway? What’s going on? I am pretty sure that’s exactly why these flags are flying – to puzzle visitors, to set us thinking. Specifically … Continue reading

Posted in Attractions, Good places to visit, Interpretation, Visit experience, Visitors, Wildlife and countryside attractions, Wildlife interpretation | Tagged , , , , , , , , | Leave a comment

TalkTalk’s top 10 UK wildlife tourism sites and nature conservation messages – a mismatch?

‘Wildlife’.  ‘Nature’.  Do we understand what those words mean? If not, and I think that’s the case, we had better be careful how we use them. A few days ago, somewhat tongue in cheek, I posted my version of the … Continue reading

Posted in Attractions, Environment, Good places to visit, Tourism, Visit experience, Wildlife, Wildlife and countryside attractions, Wildlife interpretation | Tagged , , , , , , , , , , , , , | 4 Comments