Category Archives: Wildlife interpretation

Wild Sweden – an exceptional wildlife viewing experience

What makes a guided interpretive experience exceptional? I suspect that Marcus from Wild Sweden has spent much of the the last ten years thinking about that. He has certainly found some answers. We went on a ‘Moose Safari’ with him … Continue reading

Posted in Environment, Interpretation, Visit experience, Visitors, Wildlife, Wildlife and countryside attractions, Wildlife interpretation | Tagged , , , , , , , , | 3 Comments

Interpretelling: combining storytelling with heritage interpretation

I believe interpreters are closely related to storytellers. I ‘invented’ the word ‘interpretelling’ year or so ago. Freshly arrived in Western Australia, I was preparing to deliver a keynote at the Museums Australia/Interpretation Australia Conference in Perth. One evening, somewhat dazzled … Continue reading

Posted in Australia, Historical interpretation, Interpretation, Interpretation Australia, Interpretelling, Thematic interpretation, Wildlife interpretation | Leave a comment

Warning – wildlife interpretation can be even harder than I said last time

In two previous posts (here and here) I have discussed some of the differences between wildlife and historical interpretation. But there is an elephant in the room … … I believe many wildlife interpreters have much more emotionally invested in … Continue reading

Posted in Interpretation, Wildlife, Wildlife interpretation | Tagged , , , , , , , | Leave a comment

Why wildlife interpretation is harder work than historical interpretation

A little while ago, I asked the question ‘which is easier, wildlife or historical interpretation?’ That’s a difficult question. It made me think. Now I have an answer, but not the one I expected. I work in and train people … Continue reading

Posted in Environment, Historical interpretation, Stories, Tips and advice, Training, Wildlife, Wildlife and countryside attractions, Wildlife interpretation | Tagged , , , , , , | 4 Comments

A simple idea, made beautifully

When we really believe the things we have share are beautiful and valuable it makes a difference to how we share them.  Or, to put it another way, the way we present activities or information carries implicit messages about how … Continue reading

Posted in Attractions, Environment, Good places to visit, Historical interpretation, Interpretation, Uncategorized, Visitors, Wildlife, Wildlife interpretation | Tagged , , , , , , , , | Leave a comment

Conservation communication – show your love (feat. Gotye and Futerra)

Last weekend I ran a workshop for the VINE (Values in the Natural Environment) Project, a small and rather lovely organisation, on communicating conservation messages to the wider public. Specifically, how we could do it better. I played this at the … Continue reading

Posted in Environment, Tips and advice, Training, Wildlife interpretation | Tagged , , , , , , | Leave a comment

Wildlife or historical interpretation – which is easier?

The grass does always look greener on the other side of the track. When I train wildlife interpreters they frequently complain that historical interpretation is so much easier because of ‘all those stories and characters that you have to work … Continue reading

Posted in Historical interpretation, Interpretation, Interpretelling, Storytelling, Tips and advice, Training, Wildlife interpretation | Tagged , , , , , , , | 2 Comments

Jargon-busting for writers: ‘ecology’

Last week, I  asked my workshop participants to tell me what makes for good writing for the public.  One of the things they all knew is that we must use familiar words. No jargon, they said. Abandon the technical and specialist … Continue reading

Posted in Environment, Interpretation, Tips and advice, Training, Wildlife, Wildlife interpretation, Writing | Tagged , , , , , , , , , , , , , | Leave a comment

Fun and games – powerful communicators in wildlife interpretation

Why do these flags fly at WWT Caerlaverock? What are they? Is that the flag of Norway? What’s going on? I am pretty sure that’s exactly why these flags are flying – to puzzle visitors, to set us thinking. Specifically … Continue reading

Posted in Attractions, Good places to visit, Interpretation, Visit experience, Visitors, Wildlife and countryside attractions, Wildlife interpretation | Tagged , , , , , , , , | Leave a comment

TalkTalk’s top 10 UK wildlife tourism sites and nature conservation messages – a mismatch?

‘Wildlife’.  ‘Nature’.  Do we understand what those words mean? If not, and I think that’s the case, we had better be careful how we use them. A few days ago, somewhat tongue in cheek, I posted my version of the … Continue reading

Posted in Attractions, Environment, Good places to visit, Tourism, Visit experience, Wildlife, Wildlife and countryside attractions, Wildlife interpretation | Tagged , , , , , , , , , , , , , | 4 Comments